Hollywood star Matthew McConaughey just trademarked his iconic catchphrase 'Alright, Alright, Alright' as a preemptive shield against AI misuse. The move signals growing tension between creative rights holders and AI-generated content. It's a textbook case: celebrities aren't just protecting brand value anymore—they're actively securing their digital identities from unauthorized replication. With AI becoming increasingly capable of mimicking voices and personas, legal strategies like trademark registration are becoming the frontline defense. This shift could reshape how creators approach IP protection in the age of generative AI. Worth watching as more public figures follow suit.