2025 has started with quite a震撼. The Iranian Rial has depreciated by 84% against the US dollar. What is behind this number? During the same period, the annualized increase in food prices was even more aggressive—up to 72%. This is not just an isolated phenomenon in a certain country but a true reflection of the pressures faced by the global fiat currency system.

When official currencies lose most of their purchasing power within a year, what do ordinary people do? History shows that people will seek alternative assets—gold, foreign currencies, or digital assets. This inflation pressure and currency credit crisis are precisely the underlying drivers pushing the adoption of cryptocurrencies. From Venezuela to Zimbabwe, and now Iran, this logic has been repeatedly validated.

What does doubling food prices mean? It means that the wealth of ordinary people is rapidly shrinking. In this context, assets with anti-inflation properties are becoming increasingly critical. That’s why more and more investors in emerging markets are starting to pay attention to Bitcoin and other crypto assets as part of their asset allocation.