Back in 2014, the crypto world was mostly a digital mirage—platforms existed only as lines of code, with zero physical footprint and no one picking up the phone. It was all mystery and silence.

But some saw opportunity in legitimacy. They made a radical choice: open real offices, publish real phone numbers, brew real coffee for real conversations. By meeting customers face-to-face instead of hiding behind screens, they flipped the script on how exchanges could operate. That human touch wasn't just PR—it was the foundation of trust that the industry desperately needed back then.