Attention is the true scarce resource on the internet. Over the years, countless viral content has been spread for free on social platforms, but the traffic is always generated by those big platforms behind the scenes. Creators contribute popularity, platforms harvest profits — this logic has long been played out.

So the question is: who should take a share of this attention feast? The rise of the Meme economy is rewriting these rules of the game. When communities and creativity itself become assets, the era of platform monopoly over attention may really be coming to an end. The logic of these projects is simple — to benefit participants, not just the platform. Within the Web3 framework, this redistribution seems particularly interesting.