Nexo sponsors the ATP Dallas Open: The upgraded path of sports marketing for crypto platforms

2026-01-13 16:00:10

【Crypto World】Nexo recently announced a major move—becoming the first title sponsor of the ATP 500 Dallas Open in the United States. This is not just a one-year partnership but a multi-year agreement starting from 2026. Speaking of Nexo’s involvement in sports, this is their fourth tennis sponsorship, showing their continued investment in this field.

Behind this partnership are two major actions: the event being renamed the Nexo Dallas Open, and the renovation of two public courts in North Texas. This approach is quite typical—using sponsorship rights and venue upgrades to deeply integrate the brand into the sports ecosystem. The indoor tennis tournament will be held from February 7 to 15 in Frisco, Texas, marking a key step for Nexo to further enhance its brand influence in the global high-end sports arena.

From the perspective of a crypto platform, such sports sponsorships are indeed helping the industry better integrate into mainstream society. Through high-profile sports events, Nexo is showcasing the professionalism and credibility of the Web3 platform to traditional finance and sports enthusiasts.

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GoldDiggerDuck

· 01-14 12:41

Nexo is really aggressive this time, pouring money into tennis sponsorships just to whitewash their image --- Years-long agreements? Same old brand infiltration tricks... --- Sports marketing is indeed appealing, more convincing than crypto circle self-hype --- Fourth time? Feels like crypto platforms are all eyeing tennis haha --- Renovating courts, naming rights... how much U would that cost, damn --- Starting only in 2026? Can Nexo survive until then, no one knows --- Is this the way to open up the high-end sports field... learned something --- Texas is about to become Nexo's main stage --- Basically, it's about integrating into mainstream visibility, smart move --- The tennis world has been drained by crypto, indeed

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TaxEvader

· 01-13 16:28

Nexo's approach is quite ruthless, directly rolling out long-term contracts for years, much more aggressive than platforms that sign one-year agreements.

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AirdropBuffet

· 01-13 16:28

Nexo's move is indeed aggressive. After years of long-term cooperation, they even renovated the stadium. They are determined to establish a foothold in the sports industry. Crypto projects have all learned to burn money for marketing. Sponsoring tennis tournaments four times in a row—how much must that have cost? Sports marketing is essentially about whitewashing—repackaging and branding to elevate the image. The stadium renovation in Dallas is quite impressive, but ultimately, it depends on whether the project itself is reliable. Really? Crypto platforms still want to enter the high-end sports circle? That aesthetic is quite interesting. This kind of naming rights probably costs hundreds of millions a year. Is Nexo really burning money or does it have long-term vision? Sponsoring tennis is much more stable than sponsoring football. Understanding marketing.

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rug_connoisseur

· 01-13 16:25

Sponsoring tennis is just sponsoring tennis, do you really have to rebrand and renovate the courts? That's burning money a bit too hard... --- A multi-year agreement sounds stable, but who knows in the crypto world, will they still be around in 2026? --- This is the fourth tennis event, Nexo really takes sports marketing seriously, unlike some crypto projects that just throw money around. --- Texas Frisco... this location choice is quite particular, but integrating the brand into the sports ecosystem definitely has some substance. --- Honestly, such a large sponsorship deal looks quite solid, but I still want to see how long they can hold on. --- Naming rights + court upgrades + multi-year partnership, Nexo is playing a big game. Other crypto platforms should learn from this. --- Is this just pure marketing hype or are they genuinely aiming to develop a sports IP? The latter doesn't quite seem like the style of a crypto platform... --- Starting from 2026? Why not do it now? The time gap is a bit strange.

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