At the heart of Web3 marketing: Create a unique narrative

In today’s fiercely competitive Web3 market, standing out with your project has become a significant challenge faced by every marketer. This article will explore how to build the uniqueness of a project through narrative science, thereby gaining a competitive edge in the market.

Strategic Layer: Positioning is Key

Creating a successful Web3 project starts with a clear strategic positioning. This includes the following steps:

1. Analyze the market environment to understand competitors and target users
2. Find your competitors’ weaknesses and establish your strengths
3. Seeking reliable proof of trust
4. Integrate positioning into all aspects of business operations

In the case of a well-known exchange, they chose the position of “a trading platform for traders” and proved their reliability in various ways, and finally succeeded in implanting this concept in the minds of users.

! Crypto Growth Theory|ABCDE Co-Creation BMAN: The goal of narrative science is to be the first or only

Differentiation: Seven Dimensions

To stand out from the competition, differentiation is essential. Here are seven ways to get started:

1. Performance optimization
2. Personalization
3. Risk Reduction
4. Status symbols
5. Improved convenience
6. Relatively low price
7. Innovation

Narrative Construction: Four Levels

Effective storytelling needs to be layered, including:

1. Product attributes: functions and features
2. User benefits: the actual benefits brought by the product
3. Psychological value: to meet the emotional needs of users
4. Values: Resonate with the user’s life philosophy

Create sports-style marketing

For a narrative to really work, it needs to be translated into a movement. The key points are:

• Find common goals or enemies
• Identify the inconsistencies in the current situation
• Construct new patterns of behavior and culture

For example, some cryptocurrency communities have managed to coalesce a unique community culture by targeting others.

! Crypto Growth Theory|ABCDE Co-Creation BMAN: The goal of narrative science is to be the first or only

Conclusion

In Web3 marketing, storytelling is more than just storytelling, it’s a powerful tool to change the mindset of the market. A successful narrative can make a project “first” or “unique” in the industry. This requires finding a differentiated position and elevating it to a higher level of values and culture. Through a well-designed narrative strategy, a project can earn a unique position in a competitive marketplace for long-term growth.