Aesthetic Ability: The Top Competitiveness of the New Era

In early summer, take a stroll through the International Trade Center and take a seat at a fine restaurant on the fifth floor. Everything here is defined by a clear price tag, and as long as you can afford it, you can enjoy anything luxurious. In such a consumer society, I can’t help but wonder: what are the factors that create the gap between people’s lives? After graduation, where is the top competitiveness? The answer comes to mind: aesthetic power.

Various brands within the international trade showcase a unique sense of refinement, and this aesthetic touches the heart, stimulating consumer desire. A careful observation reveals that every detail of those high-end brands has been meticulously designed, and is by no means done casually.

Aesthetic is a priori perception ability, a skill that externalizes wealth and taste. Top luxury brands spend decades closely associating their logos with “nobility”; high-end skincare brands carefully develop their unique display design aesthetics, allowing them to effortlessly exude a sense of luxury in any city. Therefore, it is not surprising that some people are willing to spend seven figures to purchase an exquisite watch. Wealth is explicit, but aesthetics are the invisible core of wealth display. To some extent, aesthetics represent a subtle discourse power.

The influence of aesthetics is beyond imagination. During my time as a financial executive searcher, I found that even the most basic font and typography choices on a resume can reveal a candidate’s dedication and potential. When reading a company profile or project description, it is easy to come across as “unprofessional” if you find that the first line is not aligned, the images are not the same size, or the font is not aesthetically pleasing. The larger the enterprise, the more the aesthetics are reflected in the subtleties, such as the pantry, exit or elevator design, and you can feel the unique aura as soon as you enter the door.

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In addition to artists directly monetizing through aesthetics, brand management, internet marketing, new media, and even the catering industry are also greatly influenced by aesthetics. This influence exists not only in the real world but also extends into the blockchain world.

Memecoin ( is a typical application of aesthetics in cryptocurrency. In meme culture, the combination of aesthetics and memecoin has evolved from simple visual symbols to complex cultural narratives and value-carrying mechanisms, which not only affect the performance of the token market but also reconstruct the logic of value transmission in the crypto world.

The aesthetic of meme coins can essentially be referred to as narrative, but its connotation goes far beyond that. Narrative is a summary of the expected story of the token, while aesthetics is an abstract beauty that can be perceived from address allocation, token stories, or the language of developers. Although aesthetics is abstract, traders with an eye for aesthetics can instantly recognize potential targets among numerous projects. This is the other side of trading apart from rationality—the artistry of trading.

In short, the aesthetic of judging tokens can be considered from the following aspects:

• Is the bubble chart for token address allocation visually coordinated?
• Is the story of the token attractive enough?
• Is the development outlook for tokens optimistic?
• Is the aesthetic of the token creator online?

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I think the most attractive aesthetic is——to quickly evoke group resonance through absurd, humorous, or rebellious visual symbols. For example, the bodybuilding aesthetic of Gigachad, based on Russian bodybuilder Ernest Khalimov, combines fitness culture with blockchain by emphasizing visual elements of “high testosterone energy,” attracting a self-improvement-oriented community. This initially started as a community meme but later gained recognition from the athlete himself, forming a unique “alpha male” cultural symbol along with related memes.

For example, the AI-generated aesthetics in the style of Studio Ghibli: the related tokens utilize AI-generated images in the Ghibli style, combining nostalgic anime aesthetics with cryptocurrency speculation, forming a composite narrative of “culture + AI + blockchain,” with a market value exceeding $20 million within 24 hours. Participants incorporate their own cultural or community elements during the creative process, which is closely related to the natural suitability of Ghibli’s works for secondary creation.

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The aesthetics of meme coins are reflected not only in visual design but also in the narrative construction process. By incorporating social issues or subcultural phenomena, meme coins become a tool for expressing group attitudes:

1. Satire and Rebellion: For example, the $1 token uses the slogan “$1 = 1 dollar” to satirize the view that cryptocurrencies are worthless through absurd narratives, attracting young investors dissatisfied with the traditional currency system; the RFC token is centered around political satire, challenging mainstream discourse, with a market cap that once exceeded $150 million.

2. Reconstruction of Political Symbols: DMAGA transforms political enthusiasm into visual symbols through dark-themed laser eye avatars, resulting in a near hundredfold increase in market value under celebrity endorsements.

3. Cultural Nostalgia and IP Extension: The Pepe family token relies on the comic character IP, combining the early internet “loser culture” with cryptocurrency speculation, creating a cross-generational cultural resonance.

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In addition to meme coins, many cryptocurrency products are also filled with aesthetic applications. Taking a well-known Web3 gateway as an example, its product design exhibits a unique systematic thinking on the aesthetic level, deeply integrating functionality with aesthetic experience, and forming a visual language that combines technical rationality with humanistic concern.

1. Visual Narrative of Minimalism and Functional Aggregation

The product transforms complex on-chain operations into a user-friendly visual language through a unified interaction design and intuitive interface layout. After a comprehensive UI upgrade, it adopts a modular design, integrating asset management, DEX trading, NFT marketplace, and other functions into core sections, reducing cognitive load through minimal color blocks and an icon system. For example, the token discovery page supports exploration of over 1 million tokens, allowing users to quickly locate target assets through customized sorting. This information visualization design ensures data transparency while avoiding information overload.

In cross-chain interaction scenarios, its DEX aggregator is centered around smart routing technology, integrating fragmented liquidity into a single entry point. Users do not need to pay attention to the underlying chain differences and can complete multi-chain asset transactions through a unified interface. This “de-technicalized” visual expression essentially transforms the complexity of blockchain into a simplified flowchart, aligning with users’ expectations for “one-click operations.”

2. Dynamic Aesthetic Scene Adaptation

The aesthetic design of the product is not static, but continuous iteration through dynamic adaptation to market hotspots and user behavior. For example, in the boom of inscription and rune assets, its NFT marketplace transforms the technical threshold of the Bitcoin ecosystem into an intuitive graphical operation interface through UTXO management optimization and batch inscription tools, and users can complete complex inscription minting through drag-and-drop interaction, supplemented by dynamic pop-ups of cost estimation and risk warning, taking into account efficiency and security. This design not only retains the “geek feeling” of the blockchain’s native culture, but also enhances the sense of participation of ordinary users through visual dimensionality reduction.

In addition, its “Insight Center” will split the crypto market into multiple information streams, using UI demonstrations and column designs to segment the market into various industry dynamic information streams, providing a quick window for time-strapped traders to understand the market. This dynamic aesthetic not only serves functionality but also shapes users’ cognitive framework of Web3.

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3. Visual Encoding of Security and Trust

Security design is an important dimension of the aesthetic system of this product. It transforms abstract risk prevention and control into perceivable visual signals through multiple technical means: for example, triggering a red warning pop-up when accessing suspicious DApps, automatically detecting risky addresses and highlighting them before signing a transaction, and using color to distinguish between high and low-risk contracts on the authorization management page. These designs reinforce users’ risk awareness through color psychology, where red and yellow represent danger, and green represents safety, while also enhancing transparency through hierarchical information display.

The aesthetic system of this product is deeply integrated with its technical architecture and business model. By reducing cognitive costs through minimalistic visuals, adapting dynamic design to market changes, constructing trust foundations through secure coding, stimulating community resonance with cultural symbols, and guiding technological imagination with futurism, it successfully transforms the complexity of Web3 into perceivable user value. The construction of this aesthetic system not only defines the product’s competitiveness but also reshapes users’ cognitive paradigms of the decentralized world in an intangible way.

At this moment, we are standing at the singularity of crypto culture—those doge memes, distorted pixels, and AI-generated memes that were once regarded as bubbles are rapidly reshaping our value networks. When specific meme tokens break through the computational barriers of blockchain, when various crypto arts grow wildly on Bitcoin UTXOs, and when the culture of Web3 products continuously breaks boundaries, the aesthetic war of cryptocurrencies has long spilled out of the screen, becoming a battle for human attention.

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Back to the topic at the beginning of the article - aesthetics is the top competitiveness of the future. The level of a person’s aesthetic level determines his level of competitiveness, because aesthetic ability is to understand what beauty is and where the standard of beauty is. Based on your understanding of beauty, you will adjust everything about yourself: your conversation will be adjusted to “polite” conversation; The body will be trained into a standard of “beauty”; Thinking and pattern will continue to move towards the standard of “beauty”… Of course, whether it can be achieved in the end also depends on the ability to act. But if there is only action and no sense of beauty, it is like losing the compass in vain in the ocean.

Only when the pursuit of beauty in human nature is activated can there be the motivation to pursue, strive, and exercise. In other words, other abilities are essentially by-products of the pursuit of “beauty.” Whether or not one believes it, people with different aesthetic standards starting from almost the same starting point can reach different heights in life, which determines whether it is a business scale of 10 million or 100 million. Similarly, teams with different aesthetic standards can achieve different market valuation heights.

Therefore, aesthetics are not only extremely important for individuals, but also play a key role for enterprises. The aesthetic ability of a company directly determines its commercial competitiveness. Life is long, and one must continue to walk and improve.