I noticed something interesting: Sony is seriously accelerating in blockchain. According to the latest information, Sony’s blockchain division is moving from a testing phase to a true commercial strategy. This is a major turning point for the group.

Kazuhito Hashino, who leads Soneium (Sony’s Ethereum Layer 2 solution), has just confirmed that the blockchain team is no longer in an experimental mode. They even renamed their department to “On-Chain Activity Strategy Department” to show that it has become central to their roadmap.

What strikes me is the ambition: Sony really wants to tokenize its IP. Music, anime, video games, movies, sports—every field where Sony is dominant. They use Soneium as infrastructure to build a chain-based ecosystem around these contents. At the same time, they’re working on legal and regulatory frameworks, showing that they’re not doing this lightly.

Sony’s SPARK program has already attracted more than 2,000 dapp applications, and 23 projects have been funded. This is concrete. And now Sony is preparing a GP/LP investment fund to further accelerate investments in applications and the entertainment sector on its platform.

There’s also S.BLOX, Sony’s crypto exchange, which serves as a bridge between fiat currencies and digital assets. Everything is fitting together well.

What’s interesting to observe is that Sony isn’t playing small. They’re transforming their blockchain from a pet project into a strategic pillar. If it works, it could redefine how major entertainment groups think about digital assets. Keep a close watch.