China Life teams up with "Dongbei Super" to empower regional sports development through insurance.

Recently, a centralized signing ceremony for sponsors of the Northeast Regional Football League (abbreviated as “Northeast Super”) was held in Liaoning. China Life Insurance Company Limited (hereinafter referred to as “China Life,” stock code: 601628.SH, 2628.HK), as the event’s official strategic cooperation partner, completed the signing. It will use insurance services to support the league’s hosting, helping drive the integration and development of sports, culture, and tourism, as well as commerce and trade in Northeast China.

(Chart: “Northeast Super” First Batch of Centralized Awarding Ceremony)

As a regional public sports event covering four provincial-level regions—Liaoning, Jilin, Heilongjiang, and the eastern part of Inner Mongolia—“Northeast Super” is grounded in serving the national strategy for the comprehensive revitalization of Northeast China in the new era. Taking cities as units, the public as the foundation, and integration as the path, it systematically builds a “sports+” development platform with Northeast characteristics and nationwide influence. Through activating the regional football cultural gene, the event broadly promotes nationwide fitness, fosters deep integration of culture, sports, tourism, and commerce, and becomes an important carrier for empowering regional economic and social development, enhancing cultural cohesion, and improving people’s sense of fulfillment.

The head of the Liaoning Province Cultural, Sports and Tourism Group said that “Northeast Super” is an important initiative in Northeast China to implement the requirements for building a sports country and to promote coordinated regional development. It is a key platform for creating a high-quality ecosystem of cultural, sports, and tourism integration, unleashing the potential of domestic demand, and showcasing the new-era spirit and look of Northeast China. The centralized cooperation reached with China Life and 17 other companies signifies that the event’s market-oriented and professional operation has taken a key step forward. Not only does it inject solid capital and resource guarantees for the event’s long-term, sound development, it also fully reflects the positive response and responsibility of market forces and social forces to the Northeast revitalization strategy. It is a strong support for developing the Northeast sports industry on a larger scale, with stronger branding, and deeper integration.

As China Life fully participates in “Northeast Super” in its capacity as the official strategic cooperation partner, it will convert its advantages in the insurance industry into systematic capabilities to escort the hosting of the event and empower the development of regional sports. Leveraging its coordinated resources in the financial sector, China Life has tailored comprehensive insurance solutions for the league, ensuring the stable and smooth operation of the league. In the future, China Life will continue to cooperate with the event’s operations, helping “Northeast Super” continuously boost public enthusiasm for nationwide fitness across Northeast China, enrich the public’s spiritual and cultural life, and promote an upgrade in sports consumption.

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