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My friend bought a Mercedes-Benz E300.
Since the day he took delivery of the car, he's been filming videos almost every day, with very simple content:
One for the interior, one for the steering wheel, one for the center console, one for the ambient lighting, each accompanied by a very emotional caption.
In eight months, he posted over 1,300 videos, almost five a day.
Although his account only has 28k followers, he has sold over 30,000 items through the storefront.
I checked the backend data, and in the past three months, his sales revenue ranged from 500k to 750k yuan.
The comment section is quite interesting; everyone is joking about him, saying he bought a broken Mercedes and filmed over 1,000 videos just to show off—aren't there better ways to spend his time?
I think those people laughing in the comments just don’t understand the point.
In their eyes, it's just a broken Mercedes.
But in my friend's view, it's more like a printing press.
Ordinary people see a car as just a consumer product—buy it, drive it, occasionally take a few photos to post on social media, and that’s the end of it.
But they don’t realize that just that Mercedes-Benz E, has already helped him earn back the money he spent on that Mercedes-Benz E.