Housing transaction volume increased by 18% year-on-year

This article is reproduced from: Peninsula Morning News

Morning News (Peninsula Morning News and 39 Degrees Video reporter Yue Yuyan) The 2026 Dalian Spring Real Estate Fair concluded on March 31. This session of the real estate fair adopted an “online + offline” coordinated model, bringing together 51 high-quality residential projects from across the city for offline exhibition and 104 projects featured online. For the first time, it achieved a concentrated joint exhibition of both the main urban areas and high-quality projects across the entire region, with ample, high-quality housing supply and a rich variety of categories. Participating companies rolled out incentive activities such as exclusive discounts, special-priced units, and gift-with-purchase offers, effectively boosting market vitality.

The city and district governments implemented targeted policies, with purchase subsidies stacked in a “double-layer” manner. During the real estate fair, the municipal level and areas including Zhongshan District, Ganjingzi District, High-tech Zone, Jinpu New Area, Changxing Island, and Changhai County all introduced subsidy policies, forming a “two-level subsidy” dividend. This effectively lowers the purchase costs for both rigid and improvement-focused housing demand, helping residents find stable places to live.

Diverse activities gathered foot traffic and broadened demand-supply matching channels. The real estate fair was held concurrently with the 315 Consumer Expo. Six exhibition zones were set up: new homes, second-hand homes, financial insurance, home and kitchen/bath fixtures, daily consumer goods, and automobiles. Multiple events were organized, including data interpretation and briefing sessions, the Second “Good Homes” forum, and promotions for best-selling projects. For customers who completed transactions and visited, multiple rounds of raffles were arranged, with the top prize being a RMB 10k Yunshanfu (UnionPay Cloud) cashback/red envelope, effectively stimulating consumer spending potential. Meanwhile, relevant regions organized more than 40 real estate projects to go into 9 large enterprises, delivering “secure-housing packages” to factory areas through formats such as policy interpretation and project presentations, providing precise service to employees’ housing purchase needs.

Affordable housing was showcased prominently, and talent housing policies were implemented. The Guofang Group set up a “policy-based housing” exhibition area, focusing on promoting distributed-sale type affordable housing and talent housing projects, attracting many residents for on-site consultations. In addition, local senior property-sector influencers were specially invited to conduct immersive live-stream walkthroughs, achieving broad “virtual expo visiting” coverage.

According to statistics, the transaction volume of this spring real estate fair increased by 18% year over year, providing a high-efficiency, convenient platform for matching supply and demand for both residents and enterprises.