Wang Ning is back at the Pop Mart earnings meeting, promoting products! The World Cup collaboration plush toy takes the center stage.

Special Topic: Pop Mart 2025 Annual Results Conference

Pop Mart’s 2025 annual results conference was held on March 25, 2026. In 2025, Pop Mart’s revenue was 37.12 billion yuan, up 184.7% year over year, and adjusted net profit was 13.08 billion yuan, up 284.5% year over year. The LABUBU family’s revenue首次突破10B, 6 IPs each exceeded 2 billion yuan in revenue, and 17 IPs each generated over 10B yuan.

Notably, at this year’s results conference, Labubu—which has a tie-in with the FIFA World Cup—took center stage. And at last year’s results conference, Wang Ning first disclosed to the public the mini version of the Labubu product.

Yesterday (March 24), Pop Mart’s official account posted that “‌THE MONSTERS × FIFA Series” is about to be unveiled. This is the Labubu World Cup collectible toy series that Pop Mart has launched in partnership with the international football federation (FIFA). The core of this collaboration is‌ THE MONSTERS, with the hot IP Labubu as the protagonist.‌ Judging from the physical items that have already been revealed on social media, Labubu will transform into a football youngster,‌ holding a golden Hercules cup‌ in its hands. In addition, it may also develop‌ World Cup-themed merchandise‌ in parallel.

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Editor-in-charge: Liang Bin SF055

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