PICC's Ding Xiangqun: Transitioning from Simply Selling Insurance Products to a "Product + Service" Model

Ask AI · How can the Insurance + Pension Care model benefit special groups?

Beijing Business Daily reported (Reporter Li Xiumei) On March 27, at the 2025 annual results briefing of China PICC, China PICC Group Chairman Ding Xiangqun said that the company will work to shift from being an insurance product provider to an insurance service provider, moving from simply selling insurance products to a “product + services” model. It will establish a tighter linkage mechanism between insurance products and pension care services. Focusing on people with loss of functional ability and dementia, improve the “insurance + pension care” services, and explore a diversified pension care ecosystem covering community-based pension care, home-based pension care, and institutional pension care. Promote the deep integration of health management and insurance business; build a health management company of high quality; accelerate the integration of health service resources; and steadily establish an end-to-end health management service system covering prevention, diagnosis and treatment, rehabilitation, and long-term care. The traditional reimbursement-based model is shifting to a management-based medical model.

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