2026 National Boutique Premiere Season Launch

People’s Finance News, March 28 - On March 28, the launch ceremony for the 2026 National Boutique Launch Season and the “Launch in Shanghai” series of activities was held in Shanghai. Deputy Minister of Commerce Sheng Qiuping and Vice Mayor of Shanghai Lu Shan attended. The 2026 National Boutique Launch Season is a specific measure taken by the Ministry of Commerce to implement the decisions and deployments of the Central Committee of the Communist Party and the State Council, actively develop the launch economy, create the “Shopping in China” brand, and vigorously boost consumption. The Ministry of Commerce will guide various regions to carry out a rich variety of boutique launch activities with unique characteristics, cultivate a number of high-level launch platform carriers, create a series of new consumption scenarios that are strong in experience, wide in influence, and high in visibility, develop the launch economy in a way that is suited to local conditions, continuously stimulate new consumption momentum, promote high-quality development, and better meet the people’s needs for a better life.