Red Packet Horse Racing is actually a user competition behind the trading platform

On the surface, it looks like a Spring Festival event, but in essence, it’s a platform ecosystem competition.
Nowadays, exchanges are competing not just on depth and fees, but on user engagement time. Whoever captures more online time from users has a higher conversion rate.
Gate’s Spring Festival Horse Racing Carnival is essentially a “attention competition.” Red packets are the hook, horse racing is the retention mechanism, and the leaderboard is a social viral tool.
From a business logic perspective, these activities have a decent ROI. The rewards sent out generate active users, word-of-mouth promotion, and user loyalty.
For users, it’s actually a win-win. During the holiday season, it’s common to hold a light position and observe, so participating in activities offers additional earning opportunities.
What’s more interesting is that the activity lowers the participation threshold. It’s not just big players who can win; small funds can also join. This sense of fairness is an important foundation for community activity.
In the long run, platform competition will evolve from “product competition” to “ecosystem competition.” Activities are just entry points; the ultimate goal is to form user habits.
In the future, exchange competition is likely to become:
Who understands user psychology better, and who is better at building community.
So, the Spring Festival Horse Racing is not just entertainment, but also a platform operation case study.
Interactive question:
👉 Are you participating in the activity for profit, or for the atmosphere? #Gate春节赛马红包嘉年华