Upside.fun: A new paradigm for Base content Token?

Tokenize any link on the internet

Written by: Pzai, Foresight News

In recent days, Jesse, the head of the Base protocol, has been frequently promoting "content tokens" on Twitter. As early as February 24, Zora had already implemented a system where every post on the platform became a token. On Zora, the official Base account has released 3 content tokens, with a market value reaching as high as 20 million USD, and a series of actions once sparked market enthusiasm.

From ChillGuy to Base, the rise of content Tokens has not only reshaped the interaction model between creators and fans but also opened up the imagination for the future of information tokenization. And although there are numerous successful cases of content Tokens, there remains a market gap in how to systematically tokenize the vast information on the internet—such as a blog post, a short video, or even a X post. Existing solutions are limited to specific platforms (like Zora's NFT ecosystem), making it difficult to cover the diverse content forms on the internet. Thus, Upside.fun hopes to tokenize any link on the internet through the Metacoin vehicle, even creating a scalable "information economy."

Integration of Content Tokens

On X, Jesse separates "content tokens" from MEME tokens. Among them, content tokens represent more of the value of a single piece of content, and user expectations are relatively low. Individuals can create many tokens for a single piece of content, and some of the more widely disseminated content can become MEMEs, and the market value will increase accordingly. The MEME token can be used as an "integrated" form of a series of content, gaining attention aggregation and high expectations, and some large MEME tokens can even be transformed into projects and even ecosystems. (e.g. BONK, DEGEN, etc.) Judging from the current time, fragmented content has led to distraction at the discussion and funding level, and the "crowd gathering" seems to have evolved into a plate of scattered sand.

Upside.fun approaches from this point, integrating decentralized "content" into MEME clusters carried by "metacoins". Under the existing issuance model, each new internet trend spawns dozens of MEME coins. This creates a split in liquidity, attention, and upward potential. Within the framework of Upside.fun, through the binding mechanism of links and Tokens, every internet link (such as Tiktok, X, etc.) can become part of this MEME, while the popularity of the Tokens has a positive feedback effect on the spread itself, forming a positive cycle. This design not only integrates MEME liquidity but also brings the possibility of profiting from early internet trend discovery, making it the "hot search list" of the entire internet.

As a result, after the project was announced, Upside.fun attracted the attention of many crypto users and VCs, including Arthur Hayes and Tangent, during the Waitlist phase, and was retweeted by David Tso, the head of the Base ecosystem. As a public chain that has produced creator economy applications such as Friend.tech and Farcaster, Upside's model allows for attention to be focused on Base and generates considerable capital inflow. Users can now obtain Waitlist opportunities by DMing its interns.

In the introduction by founder Zachary Dash, Upside.fun is described as an application for trading truth, viral spreading, and relevance. By allowing the crowd to set attention and hotspot prices, it truly returns the value of the internet to users. "Just like Google, but users are not searching to find, they are purchasing to own a part of the internet." After combining the concept of content Token and a broader content audience, can Upside.fun expand the concept of 'content Token' and replicate the glory of Clancker from back in the day? We can keep our expectations.