Metaplanet Expands with U.S. and Japan Subsidiaries

Metaplanet is no longer just holding Bitcoin — it’s now building businesses around it in the U.S. and Japan.

The bold expansion comes as investors stay cautious, with shares sliding despite Bitcoin’s rising value.

By mixing income generation with education, Metaplanet hopes to balance growth with community impact.

Metaplanet is reshaping its Bitcoin strategy by launching two subsidiaries in the U.S. and Japan

The move highlights the company’s shift from simply holding Bitcoin to building income and driving adoption. Moreover, this expansion shows Metaplanet’s determination to balance risk, improve governance, and create sustainable growth in a volatile market.

Metaplanet Income Corp., based in Miami, Florida, will focus on income generation through Bitcoin derivatives and financial services. The subsidiary starts with $15 million in capital under Metaplanet Holdings

CEO Simon Gerovich will lead the unit, supported by Dylan LeClair and Darren Winia. Unlike the treasury strategy, this business targets steady cash flow. Besides, it separates revenue activities from the company’s balance sheet, enhancing governance and transparency

Gerovich explained, “This subsidiary allows us to separate income generation from the treasury holdings, helping us better manage and grow our Bitcoin-related activities.”

Strengthening Presence in Japan

Meanwhile, Metaplanet launched Bitcoin Japan Inc. in Tokyo to boost education and adoption. The subsidiary will centralize media, events, and community outreach. Moreover, it will oversee Bitcoin.jp, Bitcoin Magazine Japan, and the Bitcoin Japan Conference. With 10 million yen in capital, the unit positions itself at Roppongi Hills Mori Tower, a leading business hub

As a director, Gerovich will highlight the company's dedication to Japan's tech and financial industries. As a result, Metaplanet wants to raise awareness of Bitcoin and improve its local brand.

Market Pressure Despite Bold Expansion

However, the stock market has shown muted optimism. Shares dropped 1.16% to 594 JPY after the announcement. Besides, the stock has fallen 31% in a month and is down 71% year-to-date

Similarly, its U.S.-listed shares under MTPLF dropped nearly 30% during the same period. Investors remain cautious, as Metaplanet continues funding acquisitions by selling equities despite rising Bitcoin prices. Consequently, critics see the strategy as risky, given volatility and regulatory concerns.

Metaplanet’s expansion reveals an ambition to bridge East and West while building a diversified Bitcoin business. Additionally, it underlines a shift toward sustainable revenue and global community-building.

Metaplanet’s strategy shows bold vision, but market reactions prove that execution and stability will define its long-term success.

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